C3 VOD

Monetize Your VOD Audience.

C3 VOD service from Comcast Media Center provides buyers and sellers of television advertising with insight on how consumers’ watch time-shifted television.

C3 VOD service uses it’s rapid-turn capabilities to acquire linear TV programs during their original broadcast, provides real-time encoding of the program, including the original advertising, and incorporates the profiles for Nielsen C3 commercial ratings. The VOD-encoded programs are then delivered to local cable systems for time-shifted viewing within hours of the original broadcast.

C3 VOD Benefits

Enables television networks to monetize their VOD by aggregating it with linear viewing in a metric known to advertisers
VOD-encoded programs are delivered to local cable systems for time-shifted viewing within hours of the original broadcast
Powered by CMC’s proven rapid-turn capabilities for on-demand programming
Enables programmers and advertisers to get accurate audience estimates and measure the value of their on-demand television programming investment

C3 VOD Features

Content acquisition
Real-time encode
C3 commercial ratings profile data provided by Nielson
Rapid delivery

With C3 VOD from Comcast Media Center, advertisers and programmers will be able to know who they have reached and when.

Powering the CMC’s rapid-turn capabilities for on demand programming is its Content Distribution Operations Center, or “CDOC” ingest service. CDOC features full national fiber and satellite arc capabilities and managed over 5,000 live event feeds in 2008, including direct feeds from linear television networks that used its rapid turn-around service for time-shifted VOD programming.

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