HITS AxIS

A cost-effective solution to deploy the interactive Tru2way™ platform to remain competitive.

HITS Advanced Interactive Services (AxIS) is a suite of advanced services for cable operators, programmers and application developers to take advantage of our centralized deployment and support of interactive television applications, including ETV/EBIF and the tru2way platform. 

The HITS AxIS centralized service model gives cable operators, programmers and application developers an efficient and cost-effective entry into the iTV world and reach millions of cable subscribers across the country.

Comcast Media Center (CMC) provides a robust centralized infrastructure to support the HITS AxIS platform including servers, storage, hosting, security, test and certification, licensing, and distribution via satellite or fiber.

We offer and support the interactive open-standard middleware and applications for emerging tru2way-compliant consumer electronics to help you stay competitive and increase revenue.

As the future of cable turns to open standards capable of increased interactivity and personalization for cable subscribers, the CMC will continue to leverage its technology leadership and industry focus to provide impactful products and services to cable operators wishing to achieve increased revenues and stronger competitive profiles. 

With all the services Comcast Media Center and HITS AxIS offers, we have the capability of bringing interactive television together into a single, seamless operation. HITS AxIS can provide ancillary revenue streams for both programmers and MSOs, and drives viewer content engagement.  View our Vision Demo

Learn more about EBIF


Webinar Topics Include:
Services and applications being tested by cable operators
What consumers want from iTV
How EBIF enhances programming, advertising and applications
How to plan for EBIF-based applications

  Click here to listen to the webinar

Panelists include Comcast Media Center, Canoe Ventures, CableLabs and In-Stat