COMCAST MEDIA CENTER LAUNCHES AD DISTRIBUTION NETWORK (ADN) AT CTAM

ELECTRONIC DISTRIBUTION NETWORK ALLOWS USERS TO DOWNLOAD AD CAMPAIGN MATERIALS FROM DEDICATED WEB PORTAL TO MULTIPLE MEDIA DEVICES

CTAM Summit, Boston, Mass, July 17, 2006 – Comcast Media Center (CMC) launched its Ad Distribution Network (ADN), a dynamic new method for distributing promotional campaign spots, at the Annual CTAM Summit currently underway in Boston. To highlight an affiliate’s ability to download TV spots from the ADN portal to multiple devices, visitors to the CMC’s exhibit at CTAM will be eligible to win a portable media device.

“ADN's ability to dramatically improve the way that promotions get delivered to the field makes CTAM the ideal location for announcing this new service from the CMC,” said Leslie Russell, vice president of sales and marketing. “ADN allows programming networks to publish and refresh their promotion spots and campaigns via a web portal, where their affiliates can access, preview and download content, providing the industry with a much more dynamic approach than the traditional methods for distributing spot advertising”

ADN allows programming networks to publish and refresh their tag-able and cross channel promotion spots via MSO-specific web portals. Affiliates can search and preview spot advertising and cross channel promotions offered by programming networks, including materials that have been customized for use by a particular MSO affiliate.

The CMC’s ADN hosts both low-resolution and high-resolution formats of the advertising spots. This allows affiliates to download the high-resolution version directly from the ADN portal to one or more of their local editing suites. Local ad sales departments can download the lower resolution files for use in sales presentations.

ADN also features a reporting package for use by cable programming networks and MSOs that generates real-time reports for determining the campaigns that have generated interest from the user. The reports provide usage data for downloads of both the low resolution and high-resolution campaign spots.

ABOUT COMCAST MEDIA CENTER
Denver-based Comcast Media Center (CMC), a business unit of Comcast Cable, continues a 12-year-tradition of developing and launching digital content services for the industry. CMC currently serves more than 400 MSOs operating over 3,000 regional and standalone cable headends, originates 79 TV channels and provides video transmission for 445 full-time services. The CMC’s Total Content Solution includes a Total Digital Solution (TDS) that combines digital feeds of basic and expanded basic programming services with its Headend In The Sky (HITS) lineup of over 150 digital video and audio channels; a national Video On Demand (VOD) platform; an Advertising Distribution Network (ADN) for centrally managing cross channel promotions and advertising; and a rich media streaming service for delivering IP video to PC’s and portable media devices. The CMC’s content management capabilities include channel and live event origination services in HD and standard definition; studio and post-production; encoding; and content hosting and storage services. More information is available at http://www.comcastmediacenter.com/

ABOUT COMCAST
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 21.4 million cable customers, 8.5 million high-speed Internet customers, and 1.3 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast- Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.