For Immediate Release 

Media Contacts: 
Idetic: Rachel Kim / Cynthia Schott 
LEWIS PR 
415-277-5400 
idetic@lewispr.com 

CMC: Andy Holdgate 
303-791-3422 
holdgatepr@comcast.net 

Idetic and Comcast Media Center Launch Strategic Alliance for  MobiTV Wireless Television Service 

Berkeley, CA and Denver, CO, March 22, 2004 - Idetic, Inc. and Denver-based  Comcast Media Center (CMC) have announced a strategic alliance to deliver Idetic’s  MobiTV, the world’s first live streaming television content service delivered to mobile  phones. The MobiTV service is based on technology from Idetic that enables fast,  efficient delivery of rich media to mobile handsets. Comcast Media Center, one of the  country’s largest commercial satellite downlink and media management facilities, will  host the Idetic satellite and receiver network for the origination of television feeds. 

“The Comcast Media Center certainly meets our requirements for a wellequipped,  well-managed and highly reliable resource for hosting our service. Comcast  Media Center is uniquely capable of supporting a global interactive television network  to meet the demands of over 1.2 billion mobile phone users worldwide,” stated Dr.  Philip Alvelda, CEO of Idetic. “We envision making the entire world of digital content  and services easily accessible, a goal made more achievable by working with facilities  like CMC.” 

“We are pleased to be working with Idetic on its delivery of MobiTV, which  provides us with another unique opportunity to demonstrate the breadth of our media  distribution capabilities,” stated Gary Traver, senior vice president and COO of Comcast  Media Center.

MobiTV is a service that delivers live streaming television content to mobile phones,  enabling users to access news, sports events and updates and popular TV shows from  virtually anywhere. Developed and delivered by Idetic, Inc., MobiTV is the first global  interactive television network, capable of serving the 1.2 billion global mobile phone users  worldwide. The J2ME- and BREW-based application offers a simple, TV-like interface,  allowing users to change channels as easily as they would with a regular television. 

The 305,000 square-foot Comcast Media Center currently originates more than 80  TV networks, including HDTV channels. Its satellite uplink facility, which currently  transmits more than 400 digital services, offers KU band, KA band, C band and DBS  formats and reaches satellite downlinks in North America, Europe, Asia, Africa and  South America from its 105th meridian location. 

About MobiTV 
MobiTV is the first Global Television Network targeting the 1.2 billion mobile phone and  handset users worldwide. The service delivers live television feeds to subscribers in realtime  over existing cellular networks. MobiTV is compatible with most Java- or BREWenabled  mobile phones with color displays. Viewers do not need additional equipment  beyond a subscription to MobiTV and their carrier’s data package. 

MobiTV features some of the most popular TV channels: MSNBC, CNBC, Discovery  Channel, The Learning Channel, ABC News Live, CSTV: College Sports Television,  VTV Sports, VTV Scoreline, California Music Channel, CMC Beat Lounge, CMC-USA,  Independent Music Network, CNET, Discovery Kids, ToonWorld TV Classics and  Discovery en Español are all part of the initial package. More channels will be added to  the service over the coming months. 

The MobiTV service is currently available on PCS Vision from Sprint. MobiTV is  developed and operated by Idetic, Inc. For further information or a subscription to  MobiTV, visit www.mobitv.com or call 510 981 1303.

MobiTV is a registered trademark of Idetic, Inc. All other trademarks, tradenames,  service marks, service names and images mentioned and/or used herein belong to their  respective owners. 

About Idetic 
Idetic, Inc. is a privately held company headquartered in Berkeley, CA. Founded in  November 1999, Idetic, Inc. is a leading developer of wireless media delivery services  and technologies. Idetic’s wireless infrastructure technologies improve the performance  of today’s wireless data infrastructure, and lay the foundation for next-generation services  that support the richer media viewable on tomorrow’s handsets. Idetic leveraged its new  technology platforms to develop MobiTV, a Global Television Network that delivers live  TV broadcasts to mobile phones. For more information about Idetic, please visit  http://www.idetic.com . 

About Comcast Media Center 
Comcast Media Center (CMC), a unit of Comcast Cable, provides standard definition and  HDTV network origination services, global transmission via satellite and terrestrial fiber  optics, broadcast quality studio, mobile and post production services, interactive  applications and streaming distribution capabilities. CMC’s HITS (Headend in the Sky)  digital platform, founded in 1994, delivers 150 digital services to more than 2,000 cable  system headends. More information is available at: http://www.comcastmediacenter.com/

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a  developer, manager and operator of broadband cable networks and provider of  programming content. Operating in 17 of the United States’ 20 largest metropolitan areas,  Comcast is one of the leading communications, media and entertainment companies in the  world. Providing basic cable, digital cable and high-speed Internet services, Comcast  Cable is the company to look to first for the communications products and services that  connect people to what's important in their lives. The company's 55,000 employees serve  more than 21 million customers.