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For Immediate Release
Media Contact:
Andy Holdgate
303-791-3422
holdgatepr@attbi.com
Comcast Media Center Launches Enhanced Spanish Language Tier on HITS Platform
Acquires Canales ñ Assets from International Channel Networks, Adds TVE Internacional, HTV Musica and Utilísima, Re-names & Re-prices Multi-Channel Spanish Tier
Denver, Colo., Sept. 2, 2003 — Comcast Media Center (CMC) has retooled, renamed and re-priced its lineup of 10 digital TV networks and 8 audio channels targeting the growing Hispanic TV audience in the US, the company announced today. The re-launch of its Spanish language package, renamed HITS en Español, involved acquiring the assets of International Channel Networks’ (ICN) Canales ñ digital programming Spanish Package, adding the TVE Internacional (“TVE”), HTV Musica and Utilísima networks, and lowering the package price to cable operators licensing this programming via CMC.
“Cable system operators require programming targeted to their Hispanic customers in order to be competitive and respond to the needs and interests of the largest minority group in the US,” said Gary Traver, Senior Vice President COO for the CMC. “By increasing the appeal of our HITS en Español tier while lowering its cost, we’re enabling our affiliates to improve their operating results while meeting the needs of their customers”
Launched in 1989, TVE (Television Española Internacional) features the most popular Spanish language films in Latin and South America, international news, children’s programming, comedies, telenovelas, variety shows, cultural programs, documentaries and interview programs.
Utilísima, the only Spanish language network targeted to women , has 100% original and unique programming focusing on topics such as child care, health, cooking, arts and crafts, beauty, fashion and home decoration. HTV Musica, an affiliate of Cisneros Television Group, presents daily back-toback blocks of the best Latin music videos, original programming and a popular interactive website (www.htv.com). HTV Musica offers a diverse music mix covering the widest-possible spectrum of Latin American music, including salsa, merengue, cumbia, pop and rock, from crossover and Latin stars such as Shakira, Mana, Paulina Rubio, Juanes, Enrique Iglesias, Ricky Martin, Enrique Churches, Gloria Estefan, Thalia, Carlos Ponce, Chayanne, Marc Anthony, Elvis Crespo and India.
Additional networks available via HITS en Español are Discovery En Español, Fox Sports World Español, CNN en Español, CineLatino, Toon Disney en Español, MTVS and VH Uno. The tier’s audio channels, provided by DMX Music, include Rock en Español, Musica de las Americas, Salsa, Tejano, Latin Jazz, Latin Contemporary, Regional Mexican, and its Fiesta Tropical formats.
About Comcast Media Center
Comcast Media Center (CMC), a unit of Comcast Cable, provides network origination services, global transmission via satellite and terrestrial fiber optics, broadcast quality studio, mobile and post production services, interactive television applications and streaming distribution capabilities. CMC’s HITS (Headend in the Sky) digital platform, founded in 1994, delivers 150 digital services to more than 2,000 cable system headends. More information is available at: http://www.comcastmediacenter.com/
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, digital cable and high-speed Internet services, Comcast Cable is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 55,000 employees, in six divisions, serve more than 21 million customers.






