A&E TELEVISION NETWORKS (AETN) AND COMCAST NETWORKS DELIVERING PROMOTIONAL CONTENT TO AFFILIATES VIA COMCAST MEDIA CENTER’S AD DISTRIBUTION NETWORK (ADN)

ELECTRONIC DISTRIBUTION NETWORK ALLOWS USERS TO DOWNLOAD VIDEO ASSETS FROM MSO-SPECIFIC PORTALS TO EDIT SUITES, AD INSERTION EQUIPMENT

CTAM Summit, Washington, DC July 24, 2007 –A&E Television Network’s A&E, A&E HD, The History Channel, The History Channel HD, Bio, History International, Crime and Investigation, Military History Channel and The History Channel en Español, and Comcast’s E! Entertainment Television, G4, Golf Channel, Style Network, Versus and The Mtn, a joint venture between Comcast SportsNet and CSTV, are using Comcast Media Center’s (CMC) Ad Distribution Network (ADN), the CMC announced today. ADN allows programming networks to publish and refresh their tag-able and cross channel promotion spots from one centralized content management location. Cable system affiliates may preview and download either high-resolution or lower resolution IP-video formats from MSO-specific portals, allowing further customization of campaign creative at the MSO and market levels.

“We are very pleased to have AETN and the Comcast Networks become the first content providers to show their support for this cost-effective approach toward promotional content management and distribution,” said Leslie Russell, vice president of sales and marketing for the Comcast Media Center.

Cable system affiliates can search and preview the spots and other video assets offered by programming networks, including materials that have been customized for particular MSOs. Affiliates can then download the high-resolution version directly from the ADN portal to their local editing suites or directly to their local ad servers. Local ad sales departments can download the lower resolution files for use in sales presentations. ADN also features a reporting package for use by cable programming networks and MSOs that allows them to determine usage of campaign materials.

About Comcast Media Center
Denver-based Comcast Media Center (CMC), a business unit of Comcast Cable, provides a Total Content Solution for cable system operators and members of the content community, including television programming networks, independent producers and advertisers. CMC’s multiplatform content distribution products include its HITS Quantum all-digital platform of over 200 linear HDTV and standard definition digital video and audio services; an Advertising Distribution Network (ADN) for centrally managing cross channel promotions and advertising; and a video on demand (VOD) platform serving over 15 million VOD-enabled cable households. The CMC also provides a full spectrum of content production, management and distribution services, “All from The Center,” including channel origination, transcoding, hosting, storage and IP multicasting, for traditional and new media platforms. More information is available at http://www.comcastmediacenter.com/

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 11 million high-speed Internet customers, and 2.1 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. Comcast also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

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